If you can go "full-equipe" why go "standard"??
Video provides more tools to communicate your message, and more tools means that you have more options to succeed. But in like anything else, it depends on how you manage those tools.
Is a poor quality and un-creative video better than a really nice and creative "traditional" banner???
Simple things are often more effective than more ellaborate ones... Formulas in marketing are really a mystery!
But if you think your product needs video, and you can create a good quality and creative one, it is definitely a better option.
www.branderbest.com
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